I am also quite fond of the newly revamped v2. If your direct competitor, or you, have under k Unique Visitors, look at overall industry level data or a competitor that is much bigger than that. Addictive, not good for your health and will lead you astray.
These were more important in the past.
As mentioned above, I'll use the above information as layer one of context. But even then, I think it gives you context for the opportunity you are leaving on the table.
This graph is for the home page of a website… You can use the above data for benchmarking, following a strategy similar to the one described above.
This has never been true — not even for people who use the same analytics tool. But, I now know where I stand, and where I need to get to for other sites in my industry vertical who also get traffic from the UK. For the above website, I've chosen to zero in on Canada and you see all my numbers, and indexed performance, changes dynamically… If I choose to obsess about my Canadian strategy and I do obsess about it!
Use the data in the industry report and the individual reports of a few competitors not just one! Since SimilarWeb has international data, you can run these reports for any country and for extremely specific or broad industries and sub-verticals.
Ok, not three, 1, but crushing is crushing. This has never been true — not even for people who use the same analytics tool. I also love Canada because of the traffic, and I want to know if I can expect high conversions.
Above a few hundred thousand UV per month, things start to get really interesting. The same six metrics I've excerpted only four below for the sake of image clarity. The best way is to segment these metrics and then set individual targets for your most important segments.
Benchmarks help create meaningful targets. Let me admit right away that setting targets is a complex art and science.Plan your next trip with Expedia.
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In typical Avinash fashion this is more than a just a little article, this is jam packed with information. Coming up with KPIs and other performance benchmarks is important, this article is another great look at some of the strategic considerations of analytics.
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